OK – so the large building in the photo below is where most of the people who live and work at the South pole live. If you zoom in and look a bit above the building in the photo – you can see a bunch of flags, arranged in an arc. That is the “ceremonial” south pole – placed with flags and a red and white stripey pole for people to stand next to and take pictures…but the ACTUAL south pole is a little bit off to the left of that – marked by one flag and a simple white sign board.

As you can see – there are substantial numbers of people living and working just maybe 100 meters from the actual South Pole.

EDIT: Removed the information about it being discouraged to go to the actual South Pole marker, thanks Austin Richards for the correction.